Character Platform
キャラクタープラットフォーム
Top>Character Platform
About
Bring companies and customers closer, and achieve marketing activities that are intimate.
- Through 1-on-1 interactive dialogue between characters and customers, we achieve marketing activities that are intimate, bringing the company closer to the customers.
- By making the character the main focus of the customer experience, it is possible to build and strengthen relationships with customers, and play an important role in improving customer engagement.
- Character and dialogue AI can be used at all customer touchpoints in marketing activities, It can bring a sense of unity to a series of customer experiences, from awareness acquisition to customer loyalty.
Feature
1
Character setting tailored to the brand and purpose
- We can create characters that match your company's brand, purpose, and target customers. These characters will help your customers develop an attachment and enable you to build an ongoing relationship with them.
- Through dialogue between characters and customers, bring your company and customers closer and achieve an intimate marketing approach.
- Characters can be 2D or 3D. A wide range of characters can be used, including abstract characters and virtual humanized versions of real people.
2
Contribute to your business through high-quality dialogue AI
By designing communication that aligns with the customer's voice, the character AI can interactively engage with customers through LINE, websites, social media, and apps, improving conversion rates for preventing service withdrawal, enhancing product understanding, increasing membership registrations, and promoting purchases. We have a track record of 60% customer acquisition rate and a 30% conversion rate, and believe that interactive experiences is effective in enhancing customer engagement and changing attitudes.
3
Strengthening the relationship with your customers through various marketing.
- Your company can directly and individually gather the voices of customers and provide feedback to marketing, planning, or sales activities. It can also be used to communicate your company's ideas directly to your customers.
- Depending on customer attributes, it is possible to differentiate push notifications. Analysis is also possible through the accumulation of user information and conversation records.
Function
シナリオ会話・一問一答・AI会話など
あらゆる会話形式に対応
多様なインターフェースに対応
（LINE・SNS・Webサイト・アプリ）
ユーザーデータの
蓄積・分析などが可能
Process
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1
企画
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2
プロト
タイピング -
3
実装
-
4
運用
Case Study
1
数多くの顧客との対話インターフェースとして自社キャラクターを活用、顧客と企業の関係を親密化
導入前の課題
- Want to promote the digitalization of customer communication.
- Want to achieve communication that allows customers to feel more intimate with your company
- Want to achieve uniform communication at each touchpoint
導入効果
- 1-on-1 interactive dialogue between the character and the customer, bringing the company and customer closer together, realizing marketing activities that are intimate.
- You can bring a sense of unity to the series of customer experiences from awareness acquisition to customer conversion at every customer touchpoint.
2
マーケティング活動のAI化・デジタル化により、より広範囲の顧客との関係構築を実現
導入前の課題
- Challenges in building long-term customer relationships by simply securing awareness through TV commercials and digital advertising
- Failure to understand the actual situation of customers and stimulate demand lead to unsuccessful results.
- Failure to secure customer touchpoints may reduce company loyalty and prevent continued purchases and contracts.
導入効果
- Your company's character carries out 1-on-1 relationship building for each customer.
- By interacting with customers, you can improve CVR (Conversion Rate) by building relationships, preventing service withdrawal, enhancing product understanding, increasing membership registrations, and promoting purchases.
- Dialogue between celebrities featured in TV commercials/other media and customers can also be achieved using LINE, websites and SNS accounts.
3
採用業務に対話AIを導入。応募までの工数削減、応募者エンゲージメントの向上
導入前の課題
- Candidates visit our company page, but it doesn't lead to applications.
- Scouts are sent out but have not received a reply.
- Even though the materials explaining the company are attached to the website and scout emails, the recipients do not seem to understand the overview during the interview.
- Even if we manage to get interest from the candidates, it takes time to arrange casual meetings and schedule interviews, and by the time we schedule one, other companies have already progressed in their selection process.
導入効果
- Utilized conversational AI to conduct company introduction dialogues on our website and LINE. Increased candidate interest and engagement, resulting in an increase in the number of applicants.
- If candidates are interested, the man-hours required to set up interviews could be reduced by booking casual interviews/interviews automatically.
- By using conversational AI to answer questions about the company and recruitment activities, there is no need to answer the same questions multiple times during interview processes.