Capex partnered with Ollo Metrics, a Vancouver-based digital marketing agency, to deliver a webinar on conversion rate optimization strategies for e-commerce businesses.
The session focused on practical tactics to increase online sales, including mobile-first design (64% of customers browse on mobile), strategic use of social proof, and optimized checkout processes. The webinar also highlighted retargeting opportunities, noting that cart abandonment rates average 69%, and retargeted users are 3x more likely to convert.
Key data shared during the presentation showed Capex’s retargeting campaigns achieving ROAS (Return on Ad Spend) ranging from 67x to 161x across different quarters, demonstrating the significant impact of well-executed remarketing strategies.
The collaboration reflects both companies’ commitment to helping e-commerce businesses maximize digital marketing performance through data-driven optimization.
Learn more about Ollo Metrics at ollometrics.com.