Capex’s Conversational AI Solution Recognized by Leading CPG Industry Media
We’re excited to announce that Capex has been featured in Foodbevy, one of the most trusted resources for emerging CPG brands. In their latest article, “From Browsers to Buyers: How Smart AI Chat Drives Sales for CPG Brands,” Foodbevy highlights how our PickUp platform is helping consumer packaged goods brands bridge the critical gap between website traffic and actual sales.
This recognition underscores a growing reality in the CPG space: great products and beautiful websites are no longer enough. Today’s digital shoppers demand immediate guidance, personalized experiences, and seamless purchasing journeys—and that’s exactly where conversational AI is making the difference.
The Challenge CPG Brands Face Today
As Foodbevy’s article points out, many CPG founders find themselves in a familiar frustration: investing heavily in paid ads, influencer partnerships, and website optimization, only to watch visitors leave without converting.
“The challenge isn’t getting attention anymore — it’s keeping it. Especially in an era where site visitors expect answers, options, and a seamless buying experience immediately.” — Foodbevy
The article describes a real scenario: a fast-growing beverage brand experiencing high traffic during launch week, but flat conversions. Beautiful packaging, top-tier creative, and an optimized Shopify site—yet something was missing. Visitors weren’t getting the guidance they needed to move from browsing to buying.
This isn’t just one brand’s problem. It’s an industry-wide challenge. Digital shoppers today don’t want to just browse—they want conversations, clarity, and confidence before making a purchase decision.
Why PickUp: A Smarter Approach to Conversational AI
Traditional chatbots often fall short. They’re clunky, limited in scope, and can’t hold natural, helpful conversations. That’s why we built PickUp—a fully managed conversational AI platform designed specifically to engage visitors through intelligent, interactive messaging across multiple channels including SMS, Instagram DM, Facebook Messenger, WhatsApp, and your website.
As Foodbevy explains:
“What if your website could respond to customers instantly, guide them toward the right product, and even close the sale — all without manual oversight? That’s exactly what Capex’s PickUp platform is built to do.” — Foodbevy
Here’s what makes PickUp different:
- Proactive Engagement: Our AI anticipates visitor behavior and initiates conversations before they bounce
- Exit-Intent Detection: Timely messages re-engage visitors who are about to leave
- Personalized Dialogues: Professional copywriters craft conversations, powered by AI, to make customers feel heard—not herded
- 24/7 Availability: Like adding a sales associate to your team, without the overhead
Hands-Free Implementation, Performance-Based Pricing
One of the biggest barriers to adopting new technology is implementation complexity. PickUp removes that burden entirely. Capex manages the entire rollout from start to finish. We handle:
- Strategy development
- Copywriting and conversation design
- Technical integration
- Ongoing optimization
- Analytics and reporting
Even better? PickUp operates on a pay-per-conversion model—you only pay when the platform delivers results. This reduces risk and makes it easier to justify testing, especially for early-stage brands with limited budgets.
As Foodbevy notes:
“It’s not just automation for the sake of efficiency — it’s automation designed to sell.” — Foodbevy
Real Value for CPG Brands
Whether you’re DTC or retail-first, PickUp helps you:
- Guide product discovery automatically
- Reduce cart abandonment
- Manage launches and pre-orders
- Drive newsletter signups
- Support customers 24/7
Transform your website traffic into sales with zero upfront investment.
Get Started
📧 Contact: contact@capex.ai
🌐 Learn more: pick-up.ai
📖 Read the full article: Foodbevy Feature
About Capex:
Capex helps brands convert traffic into sales through intelligent conversational AI. Our PickUp platform combines human-quality copywriting with AI-powered automation to create personalized customer experiences at scale.