Capex’s Conversational AI Solution Recognized by Leading CPG Industry Media
We’re excited to announce that Capex has been featured in Foodbevy, one of the most trusted resources for emerging CPG brands. In their latest article, “From Browsers to Buyers: How Smart AI Chat Drives Sales for CPG Brands,” Foodbevy highlights how our PickUp platform is helping consumer packaged goods brands bridge the critical gap between website traffic and actual sales.
This recognition underscores a growing reality in the CPG space: great products and beautiful websites are no longer enough. Today’s digital shoppers demand immediate guidance, personalized experiences, and seamless purchasing journeys—and that’s exactly where conversational AI is making the difference.
The Challenge CPG Brands Face Today
As Foodbevy’s article points out, many CPG founders find themselves in a familiar frustration: investing heavily in paid ads, influencer partnerships, and website optimization, only to watch visitors leave without converting.
“The challenge isn’t getting attention anymore — it’s keeping it. Especially in an era where site visitors expect answers, options, and a seamless buying experience immediately.” — Foodbevy
The article describes a real scenario: a fast-growing beverage brand experiencing high traffic during launch week, but flat conversions. Beautiful packaging, top-tier creative, and an optimized Shopify site—yet something was missing. Visitors weren’t getting the guidance they needed to move from browsing to buying.
This isn’t just one brand’s problem. It’s an industry-wide challenge. Digital shoppers today don’t want to just browse—they want conversations, clarity, and confidence before making a purchase decision.
Why PickUp: A Smarter Approach to Conversational AI
Traditional chatbots often fall short. They’re clunky, limited in scope, and can’t hold natural, helpful conversations. That’s why we built PickUp—a fully managed conversational AI platform designed specifically to engage visitors through intelligent, interactive messaging across multiple channels including SMS, Instagram DM, Facebook Messenger, WhatsApp, and your website.
As Foodbevy explains:
“What if your website could respond to customers instantly, guide them toward the right product, and even close the sale — all without manual oversight? That’s exactly what Capex’s PickUp platform is built to do.” — Foodbevy
Here’s what makes PickUp different:
- Proactive Engagement: Our AI anticipates visitor behavior and initiates conversations before they bounce
- Exit-Intent Detection: Timely messages re-engage visitors who are about to leave
- Personalized Dialogues: Professional copywriters craft conversations, powered by AI, to make customers feel heard—not herded
- 24/7 Availability: Like adding a sales associate to your team, without the overhead
Hands-Free Implementation, Performance-Based Pricing
One of the biggest barriers to adopting new technology is implementation complexity. PickUp removes that burden entirely. Capex manages the entire rollout from start to finish. We handle:
- Strategy development
- Copywriting and conversation design
- Technical integration
- Ongoing optimization
- Analytics and reporting
Even better? PickUp operates on a pay-per-conversion model—you only pay when the platform delivers results. This reduces risk and makes it easier to justify testing, especially for early-stage brands with limited budgets.
As Foodbevy notes:
“It’s not just automation for the sake of efficiency — it’s automation designed to sell.” — Foodbevy
Real Value for CPG Brands
Whether you’re DTC or retail-first, PickUp helps you:
- Guide product discovery automatically
- Reduce cart abandonment
- Manage launches and pre-orders
- Drive newsletter signups
- Support customers 24/7
Transform your website traffic into sales with zero upfront investment.
Get Started
📧 Contact: contact@capex.ai
🌐 Learn more: pick-up.ai
📖 Read the full article: Foodbevy Feature
About Capex:
Capex helps brands convert traffic into sales through intelligent conversational AI. Our PickUp platform combines human-quality copywriting with AI-powered automation to create personalized customer experiences at scale.
Capex partnered with Ollo Metrics, a Vancouver-based digital marketing agency, to deliver a webinar on conversion rate optimization strategies for e-commerce businesses.
The session focused on practical tactics to increase online sales, including mobile-first design (64% of customers browse on mobile), strategic use of social proof, and optimized checkout processes. The webinar also highlighted retargeting opportunities, noting that cart abandonment rates average 69%, and retargeted users are 3x more likely to convert.
Key data shared during the presentation showed Capex’s retargeting campaigns achieving ROAS (Return on Ad Spend) ranging from 67x to 161x across different quarters, demonstrating the significant impact of well-executed remarketing strategies.
The collaboration reflects both companies’ commitment to helping e-commerce businesses maximize digital marketing performance through data-driven optimization.
Learn more about Ollo Metrics at ollometrics.com.
We’re excited to officially announce a dynamic new collaboration between WallStreetMojo—a global leader in finance education—and Capex.ai—a fast-scaling innovator in AI-driven procurement solutions.Together, we’re bringing actionable financial knowledge and cutting-edge enterprise AI tools to decision-makers across industries.
Background and Challenges
At Capex.ai, we believe smarter operations start with smarter tools. That’s why we built PickUp—an AI-driven solution that simplifies procurement by automating vendor workflows and giving teams real-time control over spending.
Our collaboration with WallStreetMojo connects financial expertise with actionable technology. Together, we’re closing the gap between knowing what good financial strategy looks like—and having the means to execute it with speed, clarity, and confidence.
About WallStreetMojo
WallStreetMojo is one of the world’s leading platforms for finance and accounting education, empowering over 1.5 million readers each month with high-quality, easy-to-understand content designed for professionals, students, and business leaders alike.
Founded with a mission to demystify complex financial concepts, WallStreetMojo offers:
- Expertly crafted guides on topics ranging from investment banking and financial modeling to Excel skills and accounting principles.
- Practical tools and templates to support real-world decision-making.
- Certifications and training resources for careers in finance, including CFA, CPA, and Excel power-user programs.
Known for its clarity, depth, and relevance, WallStreetMojo bridges the gap between textbook knowledge and actionable insights. Whether you’re analyzing a balance sheet, building a DCF model, or exploring how AI is changing corporate finance, WallStreetMojo delivers the content you need to stay ahead.
About Capex and PickUp
Capex is an AI-powered procurement solutions company operating across Japan and the U.S. Its flagship service, PickUp, has been gaining attention for its unique features, including:
- AI-powered automated quote requests and comparisons
- Streamlined communication via messaging platforms
- Real-time dashboards for complete spend visibility
- Supplier data analysis and performance visualization
As Capex accelerates its expansion into the U.S. market, we are actively seeking partners in the finance, retail, and insurance sectors to lead the next wave of digital marketing transformation together.
To learn more about PickUp, click here. https://pick-up.ai/
About Capex: https://capex.ai/en/
Inquiries: https://capex.ai/en/contact/
Capex Inc., a company driving marketing and sales automation through conversational AI, is pleased to announce that its conversion optimization service PickUp has been officially adopted by Thinkster.
Background and Challenges
Faced with a rapidly evolving market landscape, Thinkster was seeking new ways to improve operational efficiency in procurement and strengthen its data-driven decision-making processes. In particular, they needed innovative solutions to better manage vendor relationships and optimize costs.
About Thinkster
Thinkster is a world-leading math education platform that combines AI technology with dedicated tutors to deliver personalized learning experiences. Based in New Jersey with a global team, Thinkster uses its patent-pending Active Replay Technology to visualize student thinking, enabling tutors to understand not just what mistakes students make, but why they make them. This innovative approach accelerates learning by promoting conceptual understanding through real-life problem-solving, while providing parents with daily progress insights via a companion app. Formerly known as Tabtor Math, Thinkster is committed to making math learning efficient, predictable, and achievable for students worldwide.
About Capex and PickUp
Capex is an AI-powered procurement solutions company operating across Japan and the U.S. Its flagship service, PickUp, has been gaining attention for its unique features, including:
- AI-powered automated quote requests and comparisons
- Streamlined communication via messaging platforms
- Real-time dashboards for complete spend visibility
- Supplier data analysis and performance visualization
As Capex accelerates its expansion into the U.S. market, we are actively seeking partners in the finance, retail, and insurance sectors to lead the next wave of digital marketing transformation together.
To learn more about PickUp, click here.
About Capex: https://capex.ai/en/
Inquiries: https://capex.ai/en/contact/
1. Introduction
Capex supports our client companies’ digital marketing and sales activities through our dialogue systems, helping them to build deeper connections with their customers. By utilizing these systems, we create new touchpoints and enable efficient communication, which was previously unattainable with traditional digital marketing or individual-oriented sales efforts.
2. Business Expansion
Since 2022, we have offered B2B services with our “PickUp” solution, which supports digital marketing, and our “Character Platform,” which automates sales activities through AI. These dialogue systems maximize digital marketing results and enhance the efficiency of lead generation in sales activities. Leveraging our accumulated expertise in constructing effective dialogue strategies, we have achieved outstanding results and established partnerships with companies across various industries.
Looking ahead, we aim to generate unparalleled results in digital marketing and accelerate the adoption of AI in sales activities, promoting collaborative efforts between humans and AI.
In terms of international expansion, we entered the U.S. market in 2024, and we are now exploring further expansions into other Asian markets and Europe.
3. Key Products: PickUp and Character Platform
PickUp
PickUp is designed to enhance conversion rates on landing pages where users often leave. It targets users who leave the page, have low-interest levels, or fail to reach conversion due to unresolved questions or concerns. By engaging in dialogue, we help resolve potential customers’ doubts, boost engagement, and guide them toward conversion. Conversion rates vary from 6% to 50%, depending on the industry and product type, reflecting the positive experience we provide to prospective customers. PickUp also helps potential customers understand our client’s services and concepts, supporting their decision-making process.
Character Platform
The Character Platform allows us to create custom dialogue AI characters for companies that convey brand values and foster customer engagement. By bridging the psychological distance between the customer and the company, the Character Platform enhances familiarity with the brand and provides more intimate communication. This solution can bring potential needs to the surface, increase appointment rates, and maximize results through combined efforts with human sales teams.
Moving forward, we will continue to expand these services while addressing our clients’ digital marketing challenges and developing features and products that enhance our dialogue systems.
4. Organizational Expansion Efforts
To ensure more clients can benefit from our services, we are focused on building a scalable sales structure. Effective dialogue communication requires high-quality consulting and proposals for our clients, advanced and accelerated strategy planning, production, and analysis, and a robust operational framework to deliver our services swiftly and accurately. In terms of management, we are steadily advancing our governance system, internal controls, and rapid business operations. As we have been operating leanly thus far, our teams remain relatively small. As we continue to expand, each member will play a critical role in executing ideas and enhancing client value, making this phase particularly exciting for all involved.
5. Conclusion
Capex is committed to helping companies worldwide establish deeper connections with their customers through dialogue AI. We seek to expand our global client base and achieve continued growth. Our journey has only just begun, and we are eager to collaborate with innovative companies and individuals to create new value across the world with dialogue AI. If you share our mission and are interested in joining us, we encourage you to apply.
Capex has been selected to participate in Global Hypergrowth Tokyo 2024, a prestigious 10-month scaling program developed by Startup Genome and the Tokyo Metropolitan Government.The program supports 22 leading Tokyo-based tech companies in accelerating their international expansion through world-class mentorship, strategic advisory services, and access to global networks of investors and business partners.
Global Hypergrowth Tokyo is part of Startup Genome’s proven track record of supporting late-stage startups worldwide. Previous program participants have achieved significant milestones, including companies that doubled their revenue during participation.Through this program, Capex aims to accelerate its global expansion strategy and establish a stronger presence in international markets.
Learn more about the program: Global Hypergrowth Tokyo Announcement