Virtual Human
VirtualHuman
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About
New customer experience
with virtual humans
A virtual human is a character created by 3DCG.
It is a technology with great potential to shape a new way of information dissemination, replacing people.
Recently, the range of activities has expanded to include influencer activities and appearances in corporate TV commercials, magazines and posters.
Feature
1
Photorealistic virtual humans
Photorealistic virtual humans are high-quality 3DCG that can be mistaken for real people in still images.
It allows for the creation of videos without time or physical constraints. For example, they can be enlarged, jump from high places, appear in games or VR spaces, or change clothes instantly.
It is also possible to create historical figures and deceased family members or young or aged versions of living people.
In addition, by combining virtual humans with interactive AI, virtual humans can interactively communicate with fans and users.
The Example of Photorealistic virtual humans
2
Abstract virtual humans
The abstract virtual humans can adjust their height and style to match the preferences of the end user.
Abstract virtual humans can express themselves in a more friendly way (movements and facial expressions).
Additionally, by combining them with our dialogue AI, users and customers can interactively converse with the characters.
The example of Abstract virtual humans
Case Study
1
A human touch to the online communication experience with customers.
Before introduction
- Want to use more advanced technology to make customer service more human-like. Want to improve the quality of hospitality in customer service in shops and online by using virtual humans at customer touchpoints.
After introduction
- Virtual humans are introduced to provide a human touch to communication. Improves customer satisfaction while maintaining the brand. Contribution to conversion and engagement can be expected.
2
Create Virtual human of celebrities featured in the TV commercial campaign.
Before introduction
- Want to have a unified branding and communication at all touchpoints and funnels (awareness formation, comparison consideration, acquisition, customer loyalty).
- Want to maximize the influence from celebrities by utilizing them in touchpoints other than TV commercials and digital advertisements.
After introduction
- Create Virtual human (photo-realistic/abstract) of celebrities featured in the TV commercial campaign. The virtual humans provide product explanations and respond to enquiries, The characters also provide customer support and guidance within the service.
- A chatbot with celebrity icon was deployed on LINE, SNS and the website to provide a place where customers can easily deepen their understanding of the product.
- Unified branding communications and more intimate marketing.